verb: further the progress of (something, esp. a cause, venture, or aim); support or actively encourage;  give publicity to (a product, organization, or venture) so as to increase sales or public awareness


Since I’m on the writing end of things now, I really get just how difficult — at times impossible– it feels to write. Therefore, I’ve decided to become an promoter of my favorite writers, and my Wednesday Reads falls easily into this new inclination. While perusing Twitter, I came across a wonderful blog post by Judy Hedlund speaking on the very topic of readers promoting their favorite books. Since many of you are always suggesting books to me, I thought you might like to know how you can spread the word about great books to your world. There are some great ideas and probably ones you didn’t know about too.

20 Easy Ways Readers Can Help Promote a Book

Tuesday, June 26, 2012

By Jody Hedlund, @JodyHedlund 

Dear readers, did you know authors need YOUR help in promoting their books? Yes, they really do!

Many readers already do a superb job promoting the books and authors they love.

Some promote formally by signing up with a publisher’s book review program or with an author who asks for Influencers. (An Influencer is a fancy term for someone who gets a free book for the purpose of helping spread buzz about a new release).